The Philippines' Jollibee Group welcomed Yoshinoya International executives in a Partnership Ceremony last June 25 to celebrate their collaboration that will bring the authentic Yoshinoya Japan beef bowl experience to the Philippines.
Yoshinoya, Japan’s world-famous Beef Bowl Chain, is the first foray into Japanese food by the Jollibee Group. Jollibee Foods Corporation formed a joint venture with Yoshinoya International Philippines Inc. (“Yoshinoya International”) to operate the Yoshinoya stores in the country, with plans to expand to 50 stores in the long term.
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